Who are some of Lululemon's primary competitors in the market?

The primary competitors in the market for Lululemon are indeed Nike, Adidas, Athleta, and Under Armour. These companies operate within the athletic apparel and lifestyle segments, which are the same categories Lululemon targets.

Nike and Adidas are two of the largest athletic brands globally, offering a wide range of products that compete directly with Lululemon’s performance and leisure wear. Athleta, as part of the Gap Inc. portfolio, focuses specifically on women’s activewear, making it a direct competitor, particularly in terms of Lululemon’s core customer base. Under Armour also holds a significant position in the athletic apparel space, focusing on performance gear, which aligns with Lululemon’s product offerings.

This placement of competitors highlights the competitive landscape that Lululemon navigates, focusing on innovation, quality, and brand loyalty among a demographic that values both performance and style in activewear. Other options may mention brands from adjacent markets or segments not directly aligned with Lululemon's core business.