Which statement is true regarding consumer expectations in the yoga and fitness apparel market?

In the yoga and fitness apparel market, consumers often prioritize quality over price due to the nature of these products. Many consumers engage in yoga and fitness practices not just for physical exercise, but also for overall wellness and lifestyle, which encourages them to invest in apparel that enhances their experience. High-quality materials and construction contribute to better performance, comfort, and durability, which are essential features for active wear.

As individuals seek reliability in their fitness apparel to support their activities, perceived quality becomes a significant factor in their purchasing decisions. This leads to a willingness to pay more for products that deliver better functionality, fit, and overall performance. Thus, the importance placed on quality underscores a key trend among consumers in this market.