Which platforms are primarily used by Lululemon for marketing purposes?

Lululemon primarily focuses on Instagram, Facebook, and Twitter for its marketing strategies due to the visual and interactive nature of these platforms, which align well with its brand image. Instagram is particularly effective for showcasing the brand's athleisure products through high-quality images and engaging stories, making it ideal for reaching their audience of health-conscious individuals. Facebook allows for broader engagement and community building, where Lululemon can connect with fans, share events, and promote lifestyle content. Twitter is leveraged for real-time communication and customer service, enabling the brand to interact with customers and respond to trends quickly. This combination of platforms allows Lululemon to craft a cohesive and visually appealing brand presence while actively engaging with its community.

The other options presented include platforms that do not align as closely with Lululemon's core marketing objectives. For example, while TikTok is growing in popularity, it is more about spontaneous content creation, which may not be Lululemon's primary focus. Platforms like Snapchat and Reddit offer different engagement styles that may not cater to Lululemon's target demographic as effectively.