Which of these strategies does Lululemon NOT use to promote its products?

Lululemon often employs a variety of strategies to promote its products, creating a robust presence in both the digital and physical marketplaces. One notable aspect is the company's commitment to community engagement through initiatives such as hosting community classes, which focus on activities like yoga and fitness. This approach not only promotes their products but also builds brand loyalty and community around the lifestyle they promote.

Social media marketing is another prominent strategy Lululemon utilizes to connect with its customers. By leveraging platforms like Instagram and Facebook, the brand effectively showcases its products, shares customer stories, and engages with its audience online.

Online pop-up sales are an innovative way for Lululemon to create urgency and excitement around new or featured products, driving traffic and sales both online and potentially to physical stores.

In contrast, the strategy of offering in-store product lines exclusively does not align with Lululemon's broader promotional tactics. The brand thrives on omnichannel marketing, ensuring that customers can engage with products across multiple platforms rather than limiting product access to physical stores only. Therefore, this approach does not typically characterize Lululemon’s strategy for promoting its products.