Which of the following statements about buyer bargaining power is incorrect?

The statement that buyers are indifferent to brand choices is incorrect because, typically, buyers exhibit varying levels of preference for brands based on numerous factors, including brand loyalty, perceived quality, and personal values. In many markets, particularly those involving lifestyle and premium products like Lululemon's athletic apparel, brand identity plays a significant role in consumer decision-making. Buyers often seek specific brand attributes—such as quality, performance, or fit—which indicates that they are not indifferent to brand choices. Buyers' preferences can lead them to prioritize certain brands over others, impacting their purchasing behavior and the level of competition within the market.

In contrast, strong bargaining power usually comes from buyers who are knowledgeable and have numerous options available to them, while large chain retailers often wield substantial influence over suppliers. Additionally, the assertion that buyer bargaining power varies among different types of buyers is a valid observation, as factors like purchasing volume and market segment influence their ability to negotiate and drive terms.