Which of the following statements about Under Armour's distribution is true?

The correct answer reflects a more accurate view of Under Armour’s distribution strategy at that time. Under Armour has developed a strategy that emphasizes control over its branding and customer experience by primarily utilizing company-owned retail stores and its online platform. By focusing on these channels, Under Armour can maintain the integrity of its brand image and create a consistent shopping experience for its customers. This approach allows for greater control over inventory and marketing, directly influencing customer interaction with the brand.

While it's true that Under Armour explores various methods of distribution, including partnerships with athletes and major sporting events, the emphasis on company-owned retail and e-commerce signifies an intent to prioritize these channels over a wider assortment of retail partnerships or relying heavily on third-party retailers. This choice aligns with their strategy to directly engage with consumers while fostering a direct connection to their brand.

In contrast, the other options involve broader distribution practices or alternative sales channels that do not accurately represent Under Armour's specific focus and operational strategy at that time.