Which of the following factors is NOT contributing to an intensified threat of new entrants in the industry?

The factor identified as not contributing to an intensified threat of new entrants in the industry is the small pool of apparel designers and marketers. In industries like apparel, the presence of numerous designers and marketers often creates a dynamic environment that makes it easier for new entrants to leverage existing skills and knowledge. A limited pool can actually lead to higher barriers for new entrants, as competition for talent may drive up costs or make it difficult to find skilled individuals necessary to launch new products successfully.

In contrast, the other factors listed such as active market expansion by existing players, high demand from buyers, and new product offerings by competitors contribute to a more competitive landscape. Active market expansion can signal to potential entrants that the market is lucrative, thus increasing the threat. High buyer demand suggests that new entrants may find a receptive audience, further encouraging them to enter the market. Lastly, new product offerings by existing competitors can create an environment where innovation is key, prompting new entrants to feel either pressured to compete or incentivized to differentiate themselves. Together, these factors indicate a heightened threat of new entrants, making the small pool of designers less influential in this context.