Which market characteristic is a focus area for Lululemon?

The correct focus area for Lululemon is a strong presence in competitive sports markets. Lululemon began primarily as a yoga apparel company but has strategically expanded its product offerings to include a wider range of athletic apparel and gear that caters to various sports and fitness activities beyond just yoga. This diversification allows Lululemon to appeal to a broader audience and compete effectively in the competitive sports market landscape.

By enhancing their brand to include offerings for running, training, and other athletic pursuits, Lululemon positions itself to leverage market trends and consumer demands across multiple segments, thereby maximizing its growth potential and brand relevance. Focusing solely on the yoga apparel market in the U.S. would limit Lululemon's opportunities for expansion and success in an increasingly competitive global marketplace.