Which feature is NOT considered a key success factor in the performance apparel market?

In the performance apparel market, key success factors typically include elements that contribute positively to a brand’s reputation, customer satisfaction, and overall market competitiveness. High-quality materials, a fashionable appearance, and comfortable wearability are all vital in attracting and retaining customers. These factors enhance the overall experience of the consumer, appeal to their preferences, and ensure that products meet performance standards.

Conversely, poor distribution channels would hinder a brand's ability to reach its target market effectively, limiting accessibility and reducing sales opportunities. In the performance apparel industry, where competition is fierce and consumer expectations are high, successful brands prioritize robust distribution networks to ensure their products are widely available and easy to purchase. Therefore, poor distribution channels do not align with the characteristics that drive success in this market.