Which company is stated to have a weaker brand-image compared to Nike, Adidas, and Under Armour?

Lululemon is indicated to have a weaker brand image compared to Nike, Adidas, and Under Armour due to several strategic and market positioning factors. While Lululemon is well-known within certain demographics, especially among yoga and athleisure enthusiasts, its brand recognition and strength in the broader athletic market may not match that of its larger competitors. Nike, Adidas, and Under Armour have significant global reach, established brand equity, and extensive marketing campaigns that contribute to a more robust brand image. They are also recognized as leaders in sports performance, which enhances their reputation among a wider array of consumers. In contrast, Lululemon's focus is narrower, primarily appealing to health-conscious individuals who prioritize lifestyle and wellness apparel. This results in a comparatively less dominant presence in the sports and athletic categories dominated by the other brands.