Which aspect of market presence does Lululemon need to develop for future growth?

The focus on enhancing Lululemon's brand presence internationally is crucial for future growth, as it opens up opportunities in new markets and unlocks potential customer bases that are currently untapped. International expansion allows Lululemon to reach a diverse audience and establish itself in global markets where the demand for athleisure and high-quality fitness apparel is on the rise.

By increasing brand awareness beyond North America, Lululemon can leverage its strong brand identity and the growing global interest in health and wellness. Establishing a foothold in international markets can also provide resilience against domestic market saturation and competitive pressures, ultimately driving revenue growth.

While targeting boutique fitness studios, building collaborations with other brands, and increasing visibility in local markets can certainly contribute to Lululemon's overall strategy, the international brand presence is particularly pivotal for significant expansion and long-term sustainability in an increasingly globalized economy.