Which aspect of Lululemon's strategy is noted as limited?

The identified limitation in Lululemon's strategy revolves around their strong design capabilities specifically to diversify into different sports. While Lululemon excels in creating high-quality athletic apparel, their focus has primarily been on yoga and running, which restricts their ability to fully capitalize on the broader sports market. This can limit growth opportunities as they may miss out on capturing consumer interest in other areas such as team sports, outdoor activities, or niche markets that are not aligned with their current product offerings.

The brand's emphasis on a relatively narrow segment of athletic wear can restrict them from tapping into the diverse needs of consumers engaged in varied sports, potentially hindering their overall market expansion and revenue growth. This limitation notably contrasts with an ideal strategy that could involve broader design adaptation and innovation across multiple sporting disciplines.