What type of events does Lululemon commonly organize to engage with the community?

Lululemon commonly organizes wellness workshops as a way to engage with the community. These events align with the company's brand ethos, which emphasizes a lifestyle centered around health, fitness, and mindfulness. By hosting workshops that focus on yoga, meditation, nutrition, and overall physical well-being, Lululemon fosters a sense of community among its customers and encourages them to adopt healthier habits. These workshops not only promote the brand's products but also build relationships with customers by providing value and education, enhancing brand loyalty and driving consumer engagement in a meaningful way.

In contrast, the other options do not align as closely with Lululemon’s core mission and values. Concerts and fashion shows might attract attention but they lack the personalized, community-focused engagement that wellness workshops provide. Corporate seminars tend to be more formal and business-oriented, which doesn’t resonate with the lifestyle and community emphasis that Lululemon aims to promote.