What key aspect of distribution is Lululemon criticized for?

The criticism of Lululemon regarding its distribution often centers on the brand's heavy focus on the United States for its distribution efforts. While Lululemon has established a strong presence in the U.S. market, this concentration can lead to missed opportunities for international growth and expansion. Critics argue that by not sufficiently tapping into international markets, Lululemon may limit its overall market share and growth potential. A diverse geographical reach in distribution channels can enhance brand visibility, consumer engagement, and revenue generation, particularly in emerging markets where athletic and lifestyle apparel is gaining popularity. Addressing this concern could help Lululemon position itself more competitively on a global scale and respond to diverse consumer needs across different regions.

The other options do not align with the main criticisms. For instance, Lululemon has made significant advancements in online distribution channels, particularly in response to shifts in consumer shopping behaviors. While inventory management and supply chain management are challenges for many retailers, they are not the primary focus of criticism against Lululemon.