What is the significance of Lululemon’s "Here to Be" program?

The "Here to Be" program is significant because it embodies Lululemon’s commitment to promoting inclusivity and facilitating social change within communities. This initiative aims to empower marginalized communities through the practice of yoga and meditation by providing access to these wellness practices. By supporting organizations that focus on mental health, social justice, and equality, Lululemon not only fosters individual well-being but also contributes to broader societal impacts.

This program aligns with the brand's overall mission of elevating the world from mediocrity to greatness. It is centered around the belief that everyone should have access to the benefits of wellness and mindfulness, which illustrates Lululemon's dedication to corporate social responsibility. Thus, emphasizing inclusivity and social change resonantly captures the core values of the "Here to Be" initiative.