What is the mission statement of Lululemon?

The mission statement of Lululemon focuses on the broader goal of elevating the world's health and wellness. This emphasizes the company's commitment to not just selling athletic apparel, but also promoting a lifestyle that values physical fitness, mental well-being, and community engagement. By positioning itself in this way, Lululemon distinguishes its brand from simple retail competitors and highlights its role in contributing to a healthier society.

This mission aligns with its branding and marketing strategies, which often reflect concepts of mindfulness and holistic health, rather than just product features. The emphasis on health and wellness also resonates deeply with its customer base, who are typically engaged in various forms of fitness and well-being activities. Thus, this mission statement encapsulates the essence of what Lululemon aims to achieve beyond commercial success.