What is a strategic capability that Lululemon is not investing in according to the given text?

Lululemon's investment strategies focus on various areas pivotal for its growth and market positioning. While the company emphasizes developing advanced e-commerce platforms, strengthening a diversified product line, and enhancing in-store customer experience, it appears that building strong international distribution channels is not a current priority.

This decision likely stems from Lululemon's established presence in key markets and its focus on maximizing growth within existing structures before expanding internationally. By prioritizing areas that enhance customer experience and digital engagement, Lululemon aims to solidify its brand loyalty and market share domestically. Thus, the absence of investment in strengthening international distribution channels reflects a strategic choice to concentrate resources on sectors that can produce immediate, high-impact results rather than spread them too thin across global expansion efforts.