What geographic focus does Lululemon have according to its strategy?

Lululemon’s strategic geographic focus has evolved over time as it seeks to expand its market presence while nurturing its established customer base. The brand has effectively utilized its strong presence in North America, particularly in the United States, to build a loyal customer base and favorable brand recognition. This foundational market allows Lululemon to refine its product offerings, enhance customer experiences, and leverage existing brand loyalty before furthering its reach into other regions.

While Lululemon has shown interest in international expansion, particularly in Asia and Europe, its core operations and most significant revenue still predominantly come from North America. This strategy enables Lululemon to invest resources in markets where it has historically been successful while cautiously exploring growth opportunities in other areas. Thus, the emphasis on the United States aligns with the company’s strategic priorities in the current market landscape.

Other options reflect a more expansive geographic strategy than what Lululemon is currently focusing on, misrepresenting the company’s strategic priority in maintaining a robust foundation within North America while gradually pursuing growth in other regions.