What factor is identified as intensifying the threat of new entrants into the performance-based yoga and fitness apparel industry?

The factor that intensifies the threat of new entrants into the performance-based yoga and fitness apparel industry is the fast rate of growth in buyer demand. When demand for a particular product or service is rapidly increasing, it signals to potential new entrants that there is a lucrative opportunity to capture market share. This heightened buyer interest can motivate entrepreneurs and businesses to enter the market, as they perceive a favorable environment for growth and profitability.

A growing market often attracts new entrants who are eager to provide innovative products or capitalize on emerging trends, enhancing competitive pressure within the industry. In dynamic industries like yoga and fitness apparel, where consumer preferences are evolving quickly, the potential for profit can lure new players to join the fray, further intensifying competition.

In contrast, factors like the decreasing number of competitors or high production costs tend to create barriers that can deter new entrants. Likewise, weak marketing strategies among existing players may present opportunities but typically do not directly intensify entry threats as strongly as growing buyer demand does.