What does Lululemon lack in terms of market reach?

Lululemon's limitation in terms of market reach primarily stems from its focus on the United States for distribution channels, restricting its international growth potential. By concentrating primarily on the U.S. market, the company misses opportunities to expand its brand and distribution in untapped global markets. This focus can hinder potential revenue growth and brand recognition in regions where demand for premium athleisure apparel is increasing.

Globally expanding distribution channels is essential for companies looking to increase their market presence and meet diverse consumer demands. In contrast to the other options, which discuss aspects such as design capabilities or appeal to broader demographics, the focus on a narrow geographical market limits Lululemon's ability to capitalize on the growing global fitness and wellness trend. By prioritizing the domestic market, Lululemon potentially overlooks lucrative opportunities in international markets with a growing interest in high-quality athletic apparel.