In what way has Lululemon expanded its product line?

Lululemon has effectively expanded its product line by introducing men's apparel, accessories, and personal care products, which shows its commitment to broadening its market beyond just yoga enthusiasts. This strategic move allows Lululemon to reach a wider customer base, catering to various activities such as running, training, and everyday wear for both men and women. By diversifying its offerings, Lululemon not only strengthens its brand presence in the athletic and athleisure market but also enhances customer loyalty, as shoppers can find a range of products that meet their active lifestyle needs. The inclusion of personal care products further emphasizes the brand's holistic approach to health and wellness, aligning with its core values and customer interests. This comprehensive expansion contributes to Lululemon's growth and positions it as a leading contender in the broader lifestyle market.

In contrast, the other options limit Lululemon’s potential by either constraining the product line to a narrow focus or by suggesting a reduction of offerings instead of an expansion. Focusing solely on yoga apparel restricts the company to a niche market, while limiting products to seasonal items or eliminating non-fitness related products would hinder growth and customer engagement.