How is the breadth of product offerings for Nike and Adidas characterized?

Study for the Lululemon Strategy Exam. Access engaging materials and detailed explanations to prepare for your test. Elevate your strategy skills and be exam ready!

The breadth of product offerings for Nike and Adidas is characterized as broad. Both brands have established extensive product lines that include not only footwear but also a wide range of athletic apparel, accessories, and equipment for various sports and activities. This diversity allows them to cater to different consumer preferences and market segments, reinforcing their positions as leaders in the athletic industry.

Moreover, both companies continually innovate and expand their product offerings to meet evolving consumer needs and market trends, which further exemplifies their broad scope. This breadth includes specialized products for different sports such as running, basketball, soccer, and more, allowing for targeted marketing and a comprehensive approach to engaging various customer bases.

Subscribe

Get the latest from Examzify

You can unsubscribe at any time. Read our privacy policy