Compared to its competitors, how is Lululemon's product line described?

Lululemon's product line is characterized as narrower than that of competitors like Nike and Adidas. This distinction is rooted in Lululemon's focused strategy that emphasizes a specific niche within the athletic apparel market, primarily targeting high-quality yoga and fitness wear.

While major competitors like Nike and Adidas offer a wide array of products across multiple sports categories, Lululemon concentrates on a select range of products, enhancing its appeal through quality, performance, and brand loyalty among its core customer base. This narrower focus allows Lululemon to develop a more specialized expertise in its offerings, creating a strong brand identity that sets it apart from the broader, more diversified product ranges of its competitors.

Additionally, by maintaining a narrower product line, Lululemon can dedicate more resources to perfecting its existing items, ensuring that they meet high standards of functionality and design, further solidifying its position in the market as a premium brand.